Advance Digital Marketing Course (120 Hours)

Categories: Digital Marketing
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About Course

This 120-hour course is designed to provide in-depth knowledge of digital marketing strategies, tools, and execution techniques. The course covers SEO, social media marketing, Google Ads, email marketing, automation, analytics, and AI-powered marketing. It also includes live projects and case studies for practical application.

What Will You Learn?

  • ✅ SEO Mastery – Rank websites higher with advanced on-page, off-page, and technical SEO.
  • ✅ Google Ads & PPC – Create high-converting ad campaigns for search, display, and video.
  • ✅ Social Media Marketing – Master Facebook, Instagram, LinkedIn, and YouTube marketing.
  • ✅ Email & Automation – Build and optimize email funnels for lead nurturing and conversions.
  • ✅ AI & Data Analytics – Use AI tools for content, ads, and advanced data-driven decisions.
  • ✅ Affiliate & Influencer Marketing – Learn monetization techniques and influencer strategies.
  • ✅ Growth Hacking & CRO – Optimize marketing funnels for better ROI and conversion rates.
  • ✅ Live Projects & Case Studies – Apply real-world digital marketing strategies with hands-on practice.
  • By the end, you’ll be job-ready for top marketing roles or freelance confidently as a digital marketing expert! 🚀

Course Content

📌 Module 1: Introduction to Digital Marketing (5 Hours)
Understanding the Digital Marketing Landscape Traditional vs. Digital Marketing Latest Trends in Digital Marketing Career Opportunities & Industry Insights Understanding Digital Marketing Funnels

📌 Module 2: Website & Landing Page Optimization (10 Hours)
Basics of Website Design & Development WordPress Setup & Optimization Landing Page Creation (Elementor, ClickFunnels) UI/UX Principles for Better Conversions A/B Testing & Performance Optimization

📌 Module 3: Search Engine Optimization (SEO) (20 Hours)
On-Page SEO Keyword Research & Mapping Content Optimization (LSI, NLP-based SEO) Meta Tags, URL Structure, Image SEO Technical SEO Website Speed Optimization Mobile-First Indexing & Core Web Vitals Schema Markup & Structured Data Off-Page SEO Link-Building Strategies Guest Blogging, HARO, and PR-based SEO Local SEO & Google My Business Optimization SEO Tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog) AI & SEO: ChatGPT, Jasper, and AI-powered content

📌 Module 4: Google Ads & PPC Campaigns (15 Hours)
Introduction to Google Ads & Auction System Search, Display, Video & Shopping Ads Keyword Planning & Bidding Strategies Ad Copywriting & Extensions Performance Tracking & Optimization Conversion Rate Optimization (CRO) Google Ads Automation & AI Tools Remarketing & Retargeting Strategies

📌 Module 5: Social Media Marketing (SMM) (20 Hours)
Facebook & Instagram Marketing Meta Ads Manager & Campaign Structure Lead Generation & E-commerce Ads Retargeting & Custom Audiences LinkedIn Marketing LinkedIn Personal Branding & Growth LinkedIn Ads & B2B Lead Generation YouTube Marketing Video SEO & YouTube Ads Monetization Strategies TikTok & Snapchat Ads Short-form Video Strategies Social Media Tools (Hootsuite, Buffer, Canva)

📌 Module 6: Email Marketing & Automation (10 Hours)
Building an Email List & Lead Magnets Email Campaign Strategy & Copywriting Email Automation with Mailchimp & Klaviyo A/B Testing & Email Deliverability Drip Campaigns & Retargeting

📌 Module 7: Affiliate & Influencer Marketing (5 Hours)
Affiliate Marketing Strategies & Networks Amazon Associates, ShareASale, and CJ Affiliate Influencer Marketing Strategies Micro vs. Macro-Influencer Collaborations Brand Deals & Sponsorships

📌 Module 8: Content Marketing & Blogging (10 Hours)
Content Planning & Strategy Blog Writing & Monetization (Medium, Substack, Ghost) Video & Podcast Marketing AI & Automation in Content Creation Case Studies & Content Repurposing

📌 Module 9: Analytics & Data-Driven Marketing (10 Hours)
Google Analytics 4 (GA4) Deep Dive UTM Tracking & Custom Reports Heatmaps & User Behavior Analysis (Hotjar, CrazyEgg) Conversion Tracking & Funnel Optimization Data-Driven Decision Making

📌 Module 10: AI & Automation in Digital Marketing (5 Hours)
ChatGPT, Jasper, and AI Content Tools AI-Powered Ad Campaigns (Google Performance Max) AI-Based Personalization & Chatbots Predictive Analytics & Machine Learning in Marketing

📌 Module 11: Growth Hacking & Advanced Strategies (5 Hours)
Viral Marketing & Growth Loops CRO Hacks & Neuromarketing Community Building & UGC Strategies Advanced Retargeting & Lead Nurturing

📌 Module 12: Final Project & Certification (10 Hours)
Hands-on Live Project Strategy Presentation & Campaign Execution Q&A & Feedback Certification Exam & Evaluation

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