Diploma in Digital Marketing (180 Hours)

Categories: Digital Marketing
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About Course

This Diploma in Digital Marketing is a comprehensive 180-hour program designed to provide beginner to advanced-level knowledge in digital marketing. It covers SEO, social media, Google Ads, content marketing, email automation, analytics, and AI-driven marketing, along with hands-on projects and case studies.

What Will You Learn?

  • ✅ Digital Marketing Fundamentals – Understanding online marketing strategies and trends.
  • ✅ SEO & Search Marketing – Learn on-page, off-page, and technical SEO for ranking websites.
  • ✅ Google Ads & PPC – Master paid advertising for search, display, and YouTube.
  • ✅ Social Media Marketing – Run campaigns on Facebook, Instagram, LinkedIn, and YouTube.
  • ✅ Content & Blogging – Write, optimize, and monetize content effectively.
  • ✅ Email & Automation – Build high-converting email campaigns with automation.
  • ✅ Affiliate & Influencer Marketing – Learn passive income strategies with affiliate networks.
  • ✅ Google Analytics & Data Analysis – Track and measure campaign success.
  • ✅ AI & Automation in Marketing – Leverage AI for content, ads, and customer engagement.
  • ✅ Live Projects & Case Studies – Apply real-world digital marketing techniques.

Course Content

📌 Module 1: Introduction to Digital Marketing (10 Hours)
Digital vs. Traditional Marketing Marketing Funnels & Buyer Psychology Latest Trends & Career Opportunities

📌 Module 2: Website Development & Optimization (15 Hours)
WordPress Basics & Website Setup Landing Page Creation (Elementor, ClickFunnels) UX/UI Design & Conversion Optimization

📌 Module 3: Search Engine Optimization (SEO) (30 Hours)
Keyword Research & Content Strategy On-Page, Off-Page & Technical SEO Local SEO & Google My Business Optimization SEO Tools: Google Search Console, SEMrush, Ahrefs

📌 Module 4: Google Ads & PPC Campaigns (20 Hours)
Google Ads Setup & Optimization Search, Display, Video & Shopping Ads Retargeting & Conversion Optimization Performance Tracking with Google Analytics

📌 Module 5: Social Media Marketing (SMM) (30 Hours)
Facebook & Instagram Advertising LinkedIn & B2B Marketing YouTube Video SEO & Monetization TikTok & Snapchat Ads Strategies Social Media Content Planning & Automation

📌 Module 6: Email Marketing & Automation (15 Hours)
Email List Building & Lead Magnets Email Automation with Mailchimp & Klaviyo Drip Campaigns & A/B Testing

📌 Module 7: Content Marketing & Blogging (20 Hours)
Blogging, Copywriting & Content Strategy Video & Podcast Marketing AI Content Generation (ChatGPT, Jasper)

📌 Module 8: Affiliate & Influencer Marketing (10 Hours)
Affiliate Networks & Monetization Influencer Marketing Strategies

📌 Module 9: AI & Automation in Marketing (10 Hours)
AI-Powered Content Creation Predictive Analytics & AI Chatbots

📌 Module 11: Analytics & Data-Driven Marketing (10 Hours)
Google Analytics 4 (GA4) & Custom Reports UTM Tracking & Performance Analysis

📌 Module 12: Final Project & Certification (10 Hours)
Hands-on Live Project & Strategy Execution Presentation, Q&A & Certification Exam

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