Short Course in Digital Marketing (80 Hours)

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About Course

This 80-hour digital marketing short course is designed for beginners, entrepreneurs, and professionals looking to quickly master essential digital marketing skills. It covers SEO, social media marketing, Google Ads, email marketing, and analytics, with hands-on projects and real-world case studies.

What Will You Learn?

  • ✅ Digital Marketing Fundamentals – Learn key strategies and industry trends.
  • ✅ SEO & Content Marketing – Optimize websites for higher Google rankings.
  • ✅ Social Media Marketing – Run effective campaigns on Facebook, Instagram & LinkedIn.
  • ✅ Google Ads & PPC – Create high-ROI search and display ads.
  • ✅ Email Marketing & Automation – Build email campaigns for engagement and sales.
  • ✅ Google Analytics & Performance Tracking – Measure marketing success.
  • ✅ Live Projects & Case Studies – Apply real-world digital marketing techniques.

Course Content

📌 Module 1: Digital Marketing Basics (5 Hours)
Introduction to Digital Marketing Key Concepts & Latest Trends

📌 Module 2: Website & SEO Fundamentals (15 Hours)
Website Setup with WordPress On-Page & Off-Page SEO Essentials

📌 Module 3: Google Ads & PPC Campaigns (15 Hours)
Google Ads Setup & Optimization Search & Display Ad Campaigns

📌 Module 4: Social Media Marketing (20 Hours)
Facebook & Instagram Ads LinkedIn & YouTube Marketing Social Media Content Strategies

📌 Module 5: Email Marketing & Automation (10 Hours)
Email List Building & Lead Magnets Email Campaign Setup & Tracking

📌 Module 6: Google Analytics & Reporting (10 Hours)
Google Analytics 4 Fundamentals Tracking & Performance Optimization

📌 Module 7: Live Project & Certification (5 Hours)
Hands-on Project & Campaign Execution Course Completion Certification

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